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Media i Industry Survey is in and the market is HAPPY! - 28 June 2010
Media i has recently completed its April omni-survey highlighting the general mood of both agencies and media owners is positive.
The survey asked a number of general health questions as well as providing a scorecard for media categories against 5 key metrics. The survey also did a deep dive into FTA multi-channeling, the OOH sector post MOVE as well as Online.
Media i's omni surveys are an ongoing process aimed at better linking Media Agencies, Media Owners and Media Industry Bodies with each others needs and wants. The survey is open for contribution by all parties.
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